Coastal Consulting Group LLC
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Coastal Consulting Group LLC
  • Home
  • About
  • Employee Benefits
  • Business Owner Life
  • Term Life Quotes
  • Benefits Consulting

Fee-Based Advisory

Benefits Consulting

Independent, fee-based advice for employers and public entities who want a clear, unbiased look at their benefits program.

Schedule a consultation

Advice that isn't tied to a sale

Some organizations don't need a new broker. They need an experienced advisor to run an RFP, check a renewal, test a funding strategy or give the board a straight answer. That's what this service is for.

We work on a fee basis, by project, annual retainer or hourly, so our advice stands on its own. When we run an RFP for you, we never bid on it. You keep your current broker relationship if you have one, and you get a second set of eyes from someone who has worked on every side of the table: carrier regulation, national brokerage, public-sector benefits administration and plan management.

Two men discussing a document in an office.

Who we work with

Employers

Mid-size and larger employers, including fully insured, level-funded and self-funded groups.

Public entities

State and local agencies, authorities and special districts that need a documented, defensible process.

School districts and municipalities

Groups with procurement rules, board approvals and public scrutiny at every step.

Boards and benefits committees

Trustees and committees who want independent analysis before they vote.

Employers wanting a second opinion

Anyone who wants an outside review of a renewal, a proposal or their current advisor's recommendations.

What we do

RFP design and management

We write the specifications, manage the process, answer vendor questions, score the responses side by side and present clear recommendations.

Renewal and funding analysis

We review claims experience, rate increases and funding options, then compare fully insured, level-funded and self-funded approaches using your numbers.

Self-funded feasibility and stop-loss review

We assess whether self-funding fits your risk tolerance and cash flow, and review stop-loss terms, contract basis, lasers and specific and aggregate attachment points.

Plan design benchmarking

We compare your plan designs and employee contributions to similar employers so you know where you stand before you make changes.

ACA and ERISA compliance review

We review plan documents, SPDs, eligibility rules, ACA reporting and required notices, and flag gaps for your counsel to address.

Vendor, TPA and PBM review

We review administrator and pharmacy benefit manager contracts, fees, rebate terms, performance guarantees and reporting, and help you hold vendors to what they promised.

Ways to work with us

Project

A defined scope with a set fee and timeline, such as an RFP, a self-funding feasibility study or a compliance review.

Annual retainer

Ongoing advisory support through the plan year: renewal strategy, vendor oversight, committee meetings and questions as they come up.

Hourly

Targeted help when you need it, such as reviewing a single proposal, sitting in on a board meeting or answering a specific question.

Written scope and fee agreement

Every engagement starts with a written scope and fee agreement, so you know exactly what's included before any work begins.

Experience

Experience you can put in an RFP response

W. Lee Martin, RHU, REBC, has spent more than 23 years in insurance and employee benefits, working with employers from 75 lives to cases of up to 15,000 employees across fully insured, level-funded and self-funded plans.

  • Regulatory background: Insurance Analyst II with the Florida Office of Insurance Regulation (2007 to 2010), reviewing life, health and annuity forms and working on rulemaking.
  • Large-group brokerage: Account Executive at Willis and Managing Principal at OneDigital.
  • Public-sector benefits: Started his career with Capital Insurance Agency working on State of Florida supplemental benefits and 457 plans, and later served as VP of Sales at FBMC Benefits Management.
  • Industry programs: Director of Health and Employee Benefits Programs at the Florida Association of Insurance Agents, where he built life, annuity and 401(k) programs serving more than 2,000 member agencies.
  • Recognition: Florida Association of Health Underwriters Special Service Award, Golden ACE Award and Emerging Leader Award. Published on consumer protections in health insurance exchanges.
  • Credentials: RHU and REBC designations; Florida 2-20 and 2-15 licenses, Georgia non-resident license and FINRA Series 65. FSU graduate.

Frequently Asked Questions

Please reach us at 850-988-5593 or Lee@ccg-insurance.com if you cannot find an answer to your question.

No. Consulting engagements are separate from brokerage. Many clients keep their current broker and bring us in for a specific project or an independent review.


Fees are based on the scope of work. Projects have a set fee, retainers are billed on an agreed schedule, and hourly work is billed for the time used. Everything is agreed in writing before we start.


Yes. We can help draft specifications, manage vendor questions, build scoring tools and document the evaluation so it holds up to board review and public records requests. When we manage an RFP, we never submit a bid on it. We can also provide qualifications and references for your own consultant RFP.


It depends on your size, claims history, cash flow and appetite for risk. A feasibility study compares your current costs to self-funded and level-funded options, including stop-loss, so you can decide with real numbers.


No. We review your plan documents and processes against ACA and ERISA requirements and point out issues, and we work alongside your attorney or benefits counsel on anything that needs a legal opinion.


Contact Us

Let's talk

Office: 850-988-5593. Lee Martin direct: 850-895-4119. Email: Lee@ccg-insurance.com. Address: 317 N. Gadsden St., Tallahassee, FL 32301.

Coastal Consulting Group

317 N. Gadsden St., Tallahassee, FL 32301

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Copyright © 2026 Empire Financial, LLC DBA Coastal Consulting Group - All Rights Reserved.

317 North Gadsden Street, Tallahassee, FL 32301 | 850-988-5593

Employee benefits and life insurance consulting offered through Coastal Consulting Group (operated by Empire Financial, LLC), a Martin Risk Partners company.

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